For Immediate Release
February 20, 2003



Let’s Put Some Lipstick On This Pig?
New book provides practical and innovative insights for sales professionals

(Indianapolis, Indiana)—As the United States prepares for possible war and struggles with a sluggish economy, a new book called Let’s Put Some Lipstick on This Pig? (ISBN# 0-9728076-0-8) by author Mark McGlinchey, offers practical advice for sales professionals who want to achieve sales goals during uncertain times.

“Our country will always face challenges,” says McGlinchey, a nationally-known sales trainer. “But, these challenges can be overcome with a solid life plan and the skills to manage the corporate selling cycle.”

According to McGlinchey, sales professionals who understand that they alone are their most important client and learn to manage themselves effectively will have the competitive edge needed to win the game of sales.

“There are seven building blocks that need to be in place to strengthen your sales career,” says McGlinchey. “They include: eliminating denial, raising your comfort zone, getting rid of baggage, practicing role separation, charting your destination, following a road map, and developing people skills.”

Published by Business Management Solutions, Let’s Put Some Lipstick on This Pig? has four areas of focus:
•    Managing Yourself
•    Managing the Buying Cycle
•    Managing the Selling Cycle
•    Managing the Sales Team

Other sample topics from the book include:
•    Due Diligence
•    The Awakening
•    The Five Zones of the Selling Cycle
•    Finding and Interviewing Sales Candidates
•    Manage—Don’t Baby-Sit
•    Lead by Example

About the Author:
Mark McGlinchey is the President and CEO of The McGlinchey Group and is recognized as one the nation’s leaders of sales training. Throughout his career he has assisted Fortune 500 and Fortune 1000 companies with the evaluating, hiring, and training of their sales teams. He is also the developer of The McGlinchey Method, a licensed system for sales professionals who want to own their own sales training and consulting practices.

For Additional Information Visit www.themcglincheygroup.com

To schedule interviews or obtain copies of the book contact:
Jan Vermillion at 317-341-4207 or at janvermillion@aol.com


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