Miami, FL May 28, 2004 -- The Mood Shirt™, the newest, hottest clothing craze, announces the launch of their online store at www.themoodshirt.com. Miami fashionistas on the lookout for the next big trend need not look further than their own backyard. The Mood Shirt ™ is headquartered in Miami and now available online at www.themoodshirt.com. The company launched in January of this year.

The Mood Shirt ™ is a funky t-shirt, made of 100% cotton and available in two styles: girls’ baby-T’s and men’s regular T’s. The shirts come with a box of alphabet letters, symbols and numbers which affix to a Velcro strip positioned under the phrases “I like”, “I feel” and “I hate”.

The Mood Shirt (TM) is celebrating the launch of its website by offering online customers a special price of $29.95 - $10 off the regular retail price of $39.95.

Coral Gables, Florida native Sue Froehlich, artist and creator of The Mood Shirt (TM) said, “I am not sure which I have had more fun with, designing and developing the shirt or wearing it.”

The Mood Shirt (TM) is a trademarked concept with a patent pending. It was developed by local artist and entrepreneur, Susan Froehlich, and is wholly owned by SueFro LLC. www.suefro.com. More information on this unique couture is available at www.themoodshirt.com. A demonstration of how the shirts work is available at www.themoodshirt.com/howto.asp. View pictures of The Mood Shirt ™ at http://www.themoodshirt.com/scripts/photogallery.asp

Resellers and distributors interested in selling The Mood Shirt ™ should contact Susan Froehlich at 305.667.9254 or sue@suefro.com. Media inquiries can be directed to Lisa Pelish 954.494.4806 lisa@pelish.org.




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