March 15, 2004--The weather’s finally breaking in New England and just in time: The Powder Group will be making Boston the next stop on our Winter/Spring tour. On March 28th and 29th we’ll pull into town and present two of our most requested events, Marketing Your Work and The Complete Bridal Workshop. These events will provide attendees with the business, marketing and technical skills needed to get ahead in the ever competitive field of makeup artistry.

The events are perfect for those just getting started in the industry as well as more established artists looking to sharpen their edge. Makeup artists aren’t the only ones that will love our inclusive and non-competitive approach to learning – hair and fashion stylists will also gain a solid understanding of the craft of makeup while strengthening their business and creative skills in the process!

Marketing Your Work – Sunday March 28
Understanding branding and how you can develop your personal brand. Creating a strong image for yourself and your work. Designing powerful business cards, comp cards and portfolio, Drafting a useful and relevant business plan and marketing direction. Finding and working with an agent.
The importance of an on-line presence and e-communication.
Presenter: Michael DeVellis. Special Guest: Pretty Pretty Founder and Creative Director, James Vincent. 10am – 6pm. Fee: *Now 145.00 (*special Winter/Spring 2004 price, regular price $290)

Special Guest! - The Powder Group is very pleased to announce that James Vincent, Founder and Creative Director of Pretty Pretty, will be our special guest at Marketing Your Work!

James Vincent's Bio
A native of Rhode Island, James Vincent started his makeup career as a student studying Theater and Women' Studies at Rhode Island College and Brown University. Over the years his passion for the art of makeup expanded to include training and product development positions for such companies as MAC, Urban Decay, Alchemy, Stila, L’Occitane and The Body Shop. James is the co-founder of the hip, niche makeup line Pretty Pretty and now focuses his career on the development of the line while mixing in his work in fashion, film, theater and photography. His work has been seen in Paper, Allure and Index and on The Today Show, CNN, Fuse, MTV, Good Morning America and the BBC.

The Complete Bridal Workshop – Monday March 29
Understanding modern bridal makeup. Using current makeup trends appropriately. Factors in designing a bridal look. Working with the bridal party. Getting work, referrals and setting fees. Review of basic bridal hair styling techniques. Presenter: Johnny Lavoy. 10am – 6pm. Fee: 290.00

Johnny Lavoy's Bio
As Artist Director and owner of Moda Rey Salon, the Connecticut business he started nearly 15 years ago, Johnny Lavoy has been one of the most sought after talents on the market, His bridal and event makeup has thrilled hundreds of clients over his career. His work has been seen on the cover of New England Bride and in the pages of Ocean Drive, Stuff, Glamour, YM and Modern Salon. His resume boasts a client list including Adrienne Vittadini, Bill Blass and celebrities Oksana Baiul, Jill Clayburgh and Kate Mulgrew. He has been featured on A&E Biography, The Learning Channel’s The Makeover Story and Discovery Channel’s Home Matters . His teaching credits span the globe from New York to Korea.

These full-day, hands-on events can be taken separately or register for both of these terrific workshops for a special Boston-only price of $350! Event details are listed below, and presenter bios and further information can be found at www.thepowdergroup.com/events.html

The Powder Group is pleased to call the Sheraton Boston our home for these workshops. The Sheraton Boston is located at 39 Dalton Street, attached to the Prudential Center. The Powder Group workshops will take place in the Berkley Room on the 3rd Floor of the hotel.

Those interested in registering for the Boston Workshops or for further information or interviews with the presenters, please call 1.866.876.9337, 212.627.7447 or email info@thepowdergroup.com






This article courtesy of http://www.w-makeupshop.com/.
You may freely reprint this article on your website or in
your newsletter provided this courtesy notice and the author
name and URL remain intact.


Related Articles