Los Angeles, CA may 16, 2004 –– Afternoons on the beach may only be a memory when Autumn leaves begin to fall, but a warm sun-kissed glow can still enhance this season’s soft knits and rich colors thanks to La Bella Donna, the Master of Minerals.
    
“Our collection of products derive their tones from natural minerals,” says company co-founder Kathy Tracy. “As a result these colours have a warm luminosity that really brings out skin’s natural glow which is so important during colder months. In the fall and winter, we may not want to look quite as tawny as during summer, but we can still retain a lower key sun-kissed vibrancy. Pale, white skin just isn’t a reasonable fashion statement in this day and age when we have fabulous products such as our Loose or Compressed Foundations to warm up the look of faces.”
    
For a start, Tracy recommends La Bella Donna’s Loose Mineral Foundation in Sophia or Caffe to maintain a bronzed look, and Peche to maintain a natural glow through the winter months. She’s quick to point out that the naturally occurring Titanium Dioxide in these products soothes and protects faces with a SPF of 20. The subtle effect of these warm tones will also blend out any residual dark spots or freckles that may have cropped up over the summer months.
    
“While most of our customers know better than to head out into the direct sunlight without an artillery of umbrellas, hats and sunblock throughout the summer season, even short trips outside to the mail box or running errands and forgetting to put on a good SPF can really add up over time,” Tracy relates. “Ten minutes here and twenty there can mean sunspots for even the most diligent sun dodger.”
    
A key tip to counteract these telltale marks is to use La Bella Donna’s signature Mineral Eraser under eyes, around the nose, and in any areas where dark spots or uneven skin tones occur. Formulated with Vitamin K which actively repairs blood vessel damage and other natural ingredients, Mineral Eraser helps heal while it erases damage.
    
“Tap on Mineral Eraser lightly around the eyes before dusting on Mineral Foundation, or during the day as a freshener on dark spots and you’ll keep a bright look all year,” says Tracy.
    
For accent, Tracy recommends her Femininity Folio which is offered in a sexy slim-line silver compact with mirror and introduces four stunning mineral based colours for the face. A shimmering Amethyst, stand-out Graphite and Sultry Olive are grouped for eyes, with Heather Rose Compressed Mineral Blush for cheeks.
    
“These are fabulous colours for fall and winter,” says Kathy Tracy of her new colour folios. “They’re so subtle and luminous that you can’t seem to take your eyes off of the wearer when they’re on – and the Heather Rose, Amethyst and Graphite are the perfect thing for this season’s jewel toned beauty trends.”
    
Each Compressed Mineral Eye Shadow contains pure mineral pigments along with Titanium Dioxide, to soothe skin and prevent irritation. La Bella Donna’s Compressed Mineral Blush is a lightweight, mineral based product that provides cheeks with an all-over, glow-from-within appearance. The balance of colour is derived from Iron Oxides while light-refractive qualities diminish the appearance of fine lines and wrinkles.
    
“As a finishing compliment you should try our exquisite Cream-to-Blush in a nice warm tone such as Bianca,” recommends Tracy. “This is a revolutionary mineral product that when lightly brushed on the apples of the cheeks, adds the most elegant glow to the entire face.”
    
Tracy also recommends her new Mineral Mascara – an ingenious combination of silk, ceramide-3, and mineral pigments.
    
“The mineral pigments offer a gorgeous, clean, long lasting color that’s hard to get in synthetic mascara brands,” says Tracy. “And the non-clumping, ultra-smooth-on memory technology we’ve employed holds each lash in tact, while curl enhancers bestow a remarkably flirty, professional fringe of lashes to the eye.”
    
La Bella Donna boasts a celebrity client list that includes some of the most beautiful women in the world, including Sarah Jessica Parker, Courteney Cox-Arquette, Britney Spears, Debra Messing, Lucy Lui, Christina Applegate, and Jennifer Aniston.    
    
La Bella Donna is a revolutionary, pioneering concept in cosmetics: minerals that behave like makeup. It is a complete collection of mineral-based formulas that are healthy for the skin because they are made of natural mineral pigments and free of FD&C dyes, oil or alcohol, talc, fragrance and preservatives. These create a soft, shimmering shadow that is matched with micronized Titanium Dioxide, a non-chemical sun block. La Bella Donna products also balance the moisture content of the skin, allowing it to breathe while blocking out the sun’s harmful, damaging rays.
    
Headquartered in Los Angeles, La Bella Donna was developed by style-conscious mother and daughter team Kathy and Nicole Tracy as a healthy alternative to tradition chemical makeup. La Bella Donna is found in premier destination and day spas, Bergdorf Goodman, and online. Dermatologist and plastic surgeons recommend La Bella Donna for laser post-op coverage and for women with sensitive, problem or allergy-prone skin.

Contact: Carrie Leber - Maverick Communications
415/382.6164 SF
212/481.8331 NYC
carolyn@prmaverick.com
www.lifestylepr.com





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