HERNDON, VA September 22, 2004 -- Are you tired of mascaras that require your attention all day long? Or do you simply avoid using mascara because you have sensitive eyes, wear contact lenses or dislike using eye makeup removers?

Here’s a little lesson in finding the perfect mascara. First, the reason traditional mascaras clump, smudge, run and flake into your eyes is because they are oil-based paints, which leave tints and residues behind that build up on your lashes over time. Second, contrary to popular belief, the irritation that most mascara wearers experience has less to do with ingredients and more to do with the mascara gradually flaking into your eyes throughout the day. So why do companies make mascaras using oil-base paints when they possess all those negative properties? That is the same question that a company named blinc asked. The simple answer was to develop mascara without using oil-based paints.

Blinc is the original mascara invented to form tiny, water-resistant “tubes” around your lashes giving them volume and length. Since blinc is not an oil-based paint, it cannot clump, smudge, run or flake – even if you cry or rub your eyes. Only when you are ready, the tiny “tubes’ will effortlessly slide off your lashes into your hand with the combination of warm water and gentle fingertip pressure.

Blinc is ideal for those with sensitive eyes, contact lens wearers, performers and active people in search of mascara whose look, hold and ease of removal is without compromise. Whether your daily activities take you from the office, to your workout and then out to dinner, blinc mascara will look as radiant in the evening as it did when you first applied it in the morning.

Blinc mascara does not penetrate your lashes, leave any tint or residue behind or require harsh makeup removers. This makes blinc healthier for your surrounding eye area, since there is no need to rub the part of your face that is most susceptible to wrinkling. Blinc mascara delivers the best of both worlds…the hold that you have always wanted and the ease-of-removal that you have always wished for.

Find out more by visiting www.blincinc.com or calling toll-free, 1-877-454-7763.




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